The platform
Six modules. One system for owned-audience growth.
Contacts feed segments. Segments feed campaigns. Campaigns pass through review and the delivery engine. Analytics feed everything back. Because it's one data model — not a stack of integrations — every module makes the others smarter.
01 · Contacts
Every contact, campaign-ready.
Contacts aren't rows in a list — they're live customer profiles that tell you exactly what you can send, to whom, and why.
Unified profiles. Attributes, engagement history, purchases, and custom properties in one view.
Consent & suppression visibility. See opt-in state and every suppression that applies to a contact — before it surprises you at send time.
Lifecycle stage. Active, cooling, at-risk, dormant, won back — assigned from behavior, not guesswork.
Search & filters. Find any cohort in seconds and jump straight into a segment.
Data readiness. Merge-tag coverage and field completeness surfaced up front, so personalization never breaks.
Priya Raman
priya.r@example.com · joined 14 Mar 2025
LTV to date
$412
Orders
6
Last open
31d ago
Base lifecycle mix
02 · Segments
Dynamic audiences with built-in guardrails.
Behavioral, lifecycle, and engagement-based targeting — with exclusions and suppression state treated as part of the audience, not a post-processing step.
Behavioral & lifecycle segments. Target by what customers do and where they are in their lifecycle.
Engagement-based targeting. Reach the engaged, protect your reputation from the disengaged.
Exclusions & suppressions. Suppression sets attach with boolean logic; every excluded contact is counted and logged.
Dynamic audiences. Segments recompute as events arrive — the audience at send time is the audience you defined.
Segment · Cooling high-LTV buyers
dynamic · recomputes on every event
Matched
48,206
Sendable
44,913
Suppressed
3,293
03 · Email editor
Premium creation, without fighting the editor.
A drag-and-drop editor for teams who care how their brand shows up in the inbox.
Brand kit. Colors, type, logos, and spacing locked in once, applied everywhere.
Blocks & templates. Reusable content blocks and starting points that don't all look the same.
Personalization & dynamic content. Merge tags with validated fallbacks and blocks that adapt per recipient.
QA checks. Broken links, missing alt text, and unvalidated tags are caught in the editor, not in the inbox.
Preview modes. Mobile, desktop, and dark mode previews rendered per-contact, not generically.
Win-back · Wave 2 creative
We saved your favorites, {{first_name}}
It has been a while. Here is 15% off the things you kept coming back to.
Brand kit
Merge tags
{{first_name}} ✓ valid
{{last_order}} ✓ valid
Preview
04 · Campaign management
A campaign lifecycle you can see and trust.
From draft to sent, every campaign moves through explicit states — with test sends, review, and scheduling built into the flow.
Campaign creation. Audience, creative, sender, and pacing come together in one workflow.
Test sends. Priority test emails reach reviewers instantly, rendered exactly as recipients will see them.
Review checklist. The enforced pre-send checklist keeps unfinished campaigns from shipping.
Scheduling. Queue sends for the right moment with configuration frozen and auditable.
Campaign analytics. Every campaign closes the loop with delivery, engagement, and revenue reporting.
Pre-send review
Cleared to send- ✓Audience ready
- ✓Sender verified
- ✓Unsubscribe present
- ✓Links valid
- ✓Merge tags validated
- ✓Test email sent
- ✓Pacing configured
05 · Delivery engine
The part most platforms hope you won't ask about.
Retensive's delivery engine is built for very large audiences and treats your sender reputation as the asset it is.
Large-scale sending. Campaigns are prepared, queued, and streamed to millions of recipients reliably.
Pacing & domain-aware throttling. Per-provider velocity, automatic backoff on deferrals, steady speed on clean acceptance.
Canary batches. A small first wave validates placement before the full audience is committed.
Seed injection. Seeds ride inside production sends for continuous, real-volume placement monitoring.
Emergency brake & Reputation Protect. Pause mid-send in one action; run sensitive sends in the most conservative mode.
Scheduled & priority sends. Scheduled campaigns and queue-jumping test sends coexist without conflict.
Sent
412,806
of 1,240,000
Pace
8,400/min
mode: Gradual ramp
Seed inbox
96.2%
142 of 148 seeds
Deferrals
0.31%
within threshold
Send velocity · last 100 min
canary batch ✓ cleared 09:41
06 · Analytics
Reporting that speaks revenue.
Not just opens and clicks — outcomes, tied back to the segments and lifecycle stages that produced them.
Full-funnel campaign metrics. Sent, delivered, opened, clicked, unsubscribed, complaints — per campaign and per domain.
Revenue & conversions. Placeholder revenue attribution designed to connect to your conversion source of truth.
Domain performance. See which sending domains carry your reputation and which need care.
Feedback into segments. Results flow back into lifecycle stages, so the next audience is smarter than the last.
Campaign performance · Win-back series
last 30 daysDelivered
1,231,502
99.3%
Opened
397,204
32.2%
Clicked
61,208
4.97%
Revenue
$184,320
$0.149 / send
Customers re-activated · cumulative
Unsubscribed
0.18%
Complaints
0.021%
Best domain
mail.acme.co
Roadmap
Next up: journey automation.
Multi-step lifecycle journeys — welcome series, onboarding, win-back sequences — built on the same segments, editor, and delivery engine. The foundation is designed for it from day one.
Get started
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